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Surveying public opinion / Sondra Miller Rubenstein.

By: Material type: TextTextPublication details: Belmont : Wadsworth Publishing, c1995.Description: xii, 425, 26 p. ; 24 cmISBN:
  • 0534178561
  • 9780534178567
Subject(s): DDC classification:
  • 303.38 RUB
Summary: The goal of this book is to demystify the subject of public opinion. It gives an introduction to the study of public opinion, discusses the history of opinion research, and covers pollsters as they relate to politics as well as how new technologies affect public opinion research. The goal of this book is to demystify the subject of public opinion. Written in easy to understand language, the text gives an introduction to the study of public opinion, discusses the history of opinion research, moves into a brief introduction of survey methods and finally, covers pollsters as they relate to politics as well as how new technologies affect public opinion research.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books HCUC LIBRARY - ENGLISH COLLECTION Open Shelf Non-fiction 303.38 RUB (Browse shelf(Opens below)) 1 Available 02651

Includes index.

The goal of this book is to demystify the subject of public opinion. It gives an introduction to the study of public opinion, discusses the history of opinion research, and covers pollsters as they relate to politics as well as how new technologies affect public opinion research.
The goal of this book is to demystify the subject of public opinion. Written in easy to understand language, the text gives an introduction to the study of public opinion, discusses the history of opinion research, moves into a brief introduction of survey methods and finally, covers pollsters as they relate to politics as well as how new technologies affect public opinion research.

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