Surveying public opinion / Sondra Miller Rubenstein.
Material type:
- 0534178561
- 9780534178567
- 303.38 RUB
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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HCUC LIBRARY - ENGLISH COLLECTION Open Shelf | Non-fiction | 303.38 RUB (Browse shelf(Opens below)) | 1 | Available | 02651 |
Includes index.
The goal of this book is to demystify the subject of public opinion. It gives an introduction to the study of public opinion, discusses the history of opinion research, and covers pollsters as they relate to politics as well as how new technologies affect public opinion research.
The goal of this book is to demystify the subject of public opinion. Written in easy to understand language, the text gives an introduction to the study of public opinion, discusses the history of opinion research, moves into a brief introduction of survey methods and finally, covers pollsters as they relate to politics as well as how new technologies affect public opinion research.
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