Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec.

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Material type: Text

TextPublication details: Lincolnwood, Ill., U.S.A. : NTC Business Books, c1987.Edition: 2nd edDescription: xii, 160 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	HCUC LIBRARY - ENGLISH COLLECTION Open Shelf	Non-fiction	659.111 BAR/C1 (Browse shelf(Opens below))	1	Available		02352

Includes bibliographies and index.

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