Advertising media planning / Jack Z. Sissors and Roger B. Baron.

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Material type: Text

TextPublication details: New York : McGraw-Hill, c2010.Edition: Seventh editionDescription: 480 pages : illustration., map ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	HCUC LIBRARY - ENGLISH COLLECTION Open Shelf	659.111 SIS (Browse shelf(Opens below))	1	Available		07976

Includes bibliographical references and index.

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