Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente (Middle Tennessee State University), Kirsten L. Strausbaugh-Hutchinson (University of Georgia).

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TextPublication details: Boston, MA : Cengage Learning, c2015.Edition: Fifth editionDescription: xxiii, 401 pages : illustrations ; 23 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	HCUC LIBRARY - ENGLISH COLLECTION Reference	R 659.113 PAR (Browse shelf(Opens below))	1	Not For Loan		08009

Includes bibliographical references and index.

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