| 000 | 00968cam a22002534a 4500 | ||
|---|---|---|---|
| 003 | HCC | ||
| 005 | 20250113213903.0 | ||
| 008 | 050718s2005 nyu b 001 0 eng | ||
| 020 | _a9780805078046 | ||
| 040 | _cHCC | ||
| 082 | _a808.066659 BLY | ||
| 100 | 1 | _aBly, Robert W. | |
| 245 | 1 | 4 |
_aThe copywriter's handbook : _ba step-by-step guide to writing copy that sells / _cRobert W. Bly. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York : _bHenry Holt, _c2005. |
||
| 300 |
_axvii, 410 p. ; _c20 cm. |
||
| 504 | _aIncludes bibliographical references (p. [393]-397) and index. | ||
| 650 | 0 | _aAdvertising copy. | |
| 650 | 0 | _aBusiness writing. | |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0625/2005050345-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0625/2005050345-d.html |
| 856 | 4 | 1 |
_3Sample text _uhttp://www.loc.gov/catdir/enhancements/fy1101/2005050345-s.html |
| 942 |
_2ddc _cBK |
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| 999 |
_c5247 _d5247 |
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