000			00643nam a2200217Ia 4500
003			HCC
005			20250113213903.0
008			131128s1996 ilua b 001 0 eng d
020			_a0844235121
020			_a9780844235127
040			_cHCC
082			_a659.111 SUR
100	1		_aSurmanek, Jim.
245	1	0	_aMedia planning : _ba practical guide / _cJim Surmanek.
250			_a3rd ed.
260			_aLincolnwood, Ill., USA : _bNTC Business Books, _cc1996.
300			_axii, 209 p. : _bill., _c23 cm.
504			_aIncludes bibliographical references and index.
650		0	_aAdvertising media planning _zUnited States.
942			_cBK _2ddc
999			_c5240 _d5240