000			01904nam a22002538i 4500
003			HCC
005			20250113220306.0
008			241008s2024 iaua ob 001 0 eng d
020			_a9781266873492 _q(hardcover)
040			_cHCC
082	0	0	_a302.23 BAR
100	1		_aBaran, Stanley J., _eauthor.
245	1	0	_aIntroduction to mass communication : _bmedia literacy and culture / _cStanley J. Baran, Bryant University.
250			_aThirteenth edition.
260			_aDubuque : _bMcGraw Hill, _c2024.
300			_axxv, 389, [37] pages : _bcolor illustrations ; _c28 cm
504			_aIncludes bibliographical references and index.
505			_aPart 1: Laying the groundwork Part 2: Media, media industries, ad media audiences Part 3: Strategic communication industries Part 4: Mass-mediated culture in the information age
520			_a"Introduction to Mass Communication, 13e, focuses on literacy and culture, equipping students with essential skills in today's ever-changing media landscape. Along with the core content, students are supported by a suite of personalized study tools, customizable assessments, new scenario-driven activities, and writing tools in McGraw Hill. Instructor's Guide to Connect for Introduction to Mass Communication: Media Literacy and Culture McGraw Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"-- Provided by publisher
650		0	_aMass media.
650		0	_aMass media and culture.
650		0	_aMedia literacy.
942			_2ddc _cBK
999			_c48738 _d48738