| 000 | 00738nam a2200241Ia 4500 | ||
|---|---|---|---|
| 003 | HCC | ||
| 005 | 20250113213847.0 | ||
| 008 | 131128s2004 njua b 001 0 eng d | ||
| 020 | _a0131405462 | ||
| 020 | _a9780131405462 | ||
| 040 | _cHCC | ||
| 082 | _a659.1 CLO | ||
| 100 | 1 | _aClow, Kenneth E. | |
| 245 | 1 | 0 |
_aIntegrated advertising, promotion & marketing communications / _cKenneth E. Clow, Donald Baack. |
| 250 | _a2nd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2004. |
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| 300 |
_axxvii, 538 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aBaack, Donald. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c4534 _d4534 |
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