| 000 | 00631cam a22002174a 4500 | ||
|---|---|---|---|
| 003 | HCC | ||
| 005 | 20250113213846.0 | ||
| 008 | 030908s2004 maua 001 0 eng | ||
| 020 | _a9780071214254 | ||
| 040 | _cHCC | ||
| 082 | _a659.1 ARE/C2 | ||
| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2004. |
||
| 300 |
_axlii, 617, [62] p. : _bill. (some col.) ; _c28 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 500 | _aIncludes index. | ||
| 650 | 0 | _aAdvertising. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c4512 _d4512 |
||