| 000 | 01277nam a22002178i 4500 | ||
|---|---|---|---|
| 003 | HCC | ||
| 005 | 20250113220140.0 | ||
| 008 | 240213s2022 nju ob 001 0 eng d | ||
| 020 | _a9781119819691 | ||
| 040 | _cHCC | ||
| 082 | 0 | 0 | _a659.13 SUL |
| 100 | 1 |
_aSullivan, Luke, _eauthor. |
|
| 245 | 1 | 0 |
_aHey whipple, squeeze this : _bthe classic guide to creating great advertising / _cLuke Sullivan. |
| 250 | _a6th edition. | ||
| 260 |
_aHoboken, New Jersey : _bWiley, _c2022 |
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| 300 |
_axvi, 392 pages _c23 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"Hey Whipple, Squeeze This, has helped generations of young creatives in advertising make their mark in the field. The lessons about writing and art direction contained in 5 previous editions of Whipple are still relevant. Creativity is still king. But students of the craft now need additional guidance to ply their craft in a digital-first world. This edition contains important new chapters and updates that explain how to create great advertising in any format, including viral video content for YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television, radio, print and outdoor ads"-- | ||
| 650 | 0 | _aAdvertising copy. | |
| 942 |
_2ddc _cBK |
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| 999 |
_c42913 _d42913 |
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