000			01766nam a22002418i 4500
003			HCC
005			20250113220140.0
008			240213s2022 enka b 001 0 eng d
020			_a9781350174269
040			_cHCC
082	0	0	_a174 LAN
100	1		_aIandoli, Luca, _d1972- _eauthor.
245	1	0	_aElegant design : _ba designer's guide to harnessing aesthetics / _cLuca Iandoli and Giuseppe Zollo.
260			_aLondon ; _aNew York : _bBloomsbury Visual Arts, _c2022.
300			_axvii, 180 pages _bill., col., _c27 cm
504			_aIncludes bibliographical references and index.
505	0		_aThe simplifying machine -- Beauty as effective complexity -- Subtract details -- Symmetry -- Grouping -- Splitting -- The power of the center -- Emphasizing -- Remixing -- Contrasting and balancing -- Design as aesthetic intelligence.
520			_a"Analyzing the work of great artists and designers, with the help of psychology, Elegant Design identifies actionable aesthetic strategies to achieve effective design. It shows how to use these strategies to create visual formats that maximize meaning while using minimum information: the outcome is effective complexity. With case studies in design that successfully navigate complexity and simplicity, such as Nest, and with a variety of exercises at the end of each chapter to train your brain to use aesthetics in this way, this book will be your guide to develop a swinging mind: one that may swing from order and disorder, details and context, equilibrium and disruption, and familiarity and novelty. It will teach you how to create design that is as simple as possible - but not simpler"--
650		0	_aDesign _xPhilosophy.
650		0	_aAesthetics.
700	1		_aZollo, Giuseppe, _eauthor.
942			_2ddc _cBK
999			_c42911 _d42911