000 | 00817nam a22002537a 4500 | ||
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003 | HCC | ||
005 | 20250113220042.0 | ||
008 | 220801s2022 caua|||| |||| 001 0 eng d | ||
020 | _a9781529730838 | ||
040 | _cHCC | ||
082 | _a658.8342 EAS | ||
100 |
_aEast,Robert _d1940 _eauthor. |
||
245 |
_aConsumer behaviour : _bapplications in marketing. / _cRobert East; Jaywant Singh; Malcolm Wright; Marc Vanhuele |
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250 | _aFourth edition | ||
260 |
_aLos Angeles : _bSAGE, _c©2022. |
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300 |
_axii, 357pages, _bill., col., _c24cm |
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504 | _a Includes bibliographical references and index. | ||
650 | _a Consumer behavior; | ||
650 | _aMarketing; | ||
700 |
_aSingh, Jaywant _eauthor.; |
||
700 |
_aWright, Malcolm _d1963 _eauthor.; |
||
700 |
_aVanhuele, Marc _eauthor. |
||
942 |
_2ddc _cBK |
||
999 |
_c41792 _d41792 |