000			01273nam a22002657a 4500
003			HCC
005			20250113215947.0
008			130422t2019 nyu||||| |||| 001 0 eng d
020			_a9781949443660
040			_cHCC
082			_a659.2 BOW
100			_aBowen, Shannon A. _eauthor.
245			_aAn Overview of The Public Relations Function / _cShannon A. Bowen, Brad Rawlins, Thomas R. Martin
250			_aSecond edition
260			_aNew York, NY : _bBusiness Expert Press _c©2019
300			_axvi, 176 pages : _b illustrations (black and white) ; _c23 cm.
504			_aIncludes bibliographical references and index.
520			_a "This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function to help their whole organization be more effective and successful?"--Abstract from book
650			_aCorporations _x-- Public relations.
650			_aPublic relations.
650			_aPublic relations _x -- Management.
700			_aRawlins, Brad
700			_aMartin, Thomas R.
942			_2ddc _cBK
999			_c40866 _d40866