| 000 | 01808nam a2200217 i 4500 | ||
|---|---|---|---|
| 003 | HCC | ||
| 005 | 20250113215946.0 | ||
| 008 | 220112s2021 nyu b 001 0 eng d | ||
| 020 | _a9781138491410 | ||
| 040 | _cHCC | ||
| 082 | 0 | 0 | _a659.209 MYE |
| 100 | 1 |
_aMyers, Cayce, _d1982- _eauthor. |
|
| 245 | 1 | 0 |
_aPublic relations history : _btheory, practice, and profession / _cCayce Myers. |
| 260 |
_aNew York : _bRoutledge, Taylor & Francis Group, _c©2021. |
||
| 300 |
_axii, 171 pages ; _c24 cm |
||
| 504 | _aIncludes bibliographical references (pages 148-161) and index. | ||
| 520 | _a"This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, corporate communication, and entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical considerations, that have shaped public relations and have led to the parameters in which the practice is executed today, exploring the role underrepresented groups and sectors (both in the U.S. and internationally) played in its formation. The book presents the diversity and nuance of public relations practice while also providing a cohesive narrative that engages readers in the complex development of this influential profession. Public Relations History is an excellent resource for upper level undergraduate and graduate courses covering public relations theory, management, and administration; mass communication history; and media history"-- | ||
| 650 | 0 |
_aPublic relations _xHistory. |
|
| 776 | 0 | 8 |
_iOnline version: _aMyers, Cayce, 1982- _tPublic relations history _dNew York, NY : Routledge, Taylor & Francis Group, 2021 _z9781351033015 _w(DLC) 2020009889 |
| 942 |
_2ddc _cBK |
||
| 999 |
_c40841 _d40841 |
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