| 000 | 01043cam a2200265 a 4500 | ||
|---|---|---|---|
| 003 | HCC | ||
| 005 | 20250113213829.0 | ||
| 008 | 030313s2003 si a 001 0 eng d | ||
| 020 | _a9780470820575 | ||
| 040 | _cHCC | ||
| 082 | _a658.80095 BLA | ||
| 100 | 1 | _aBlair, Mark. | |
| 245 | 1 | 4 |
_aThe 360 degree brand in Asia : _bcreating more effective marketing communications / _cby Mark Blair, Richard Armstrong, Mike Murphy. |
| 260 |
_aSingapore : _bJohn Wiley & Sons (Asia), _c2003. |
||
| 300 |
_axvi, 215 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aCommunication in marketing _zAsia. |
|
| 650 | 0 |
_aBrand name products _zAsia _xMarketing. |
|
| 700 | 1 | _aArmstrong, Richard. | |
| 700 | 1 | _aMurphy, Mike. | |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/wiley046/2003268929.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley039/2003268929.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/wiley032/2003268929.html |
| 942 |
_2ddc _cBK |
||
| 999 |
_c3870 _d3870 |
||