000 00873nam a2200241 i 4500
003 HCC
005 20250113215746.0
008 170728s2018 nyu b 001 0 eng d
020 _a9780814438398 (hardcover)
040 _cHCC
082 0 0 _223
_a658.827
100 1 _aThompson, Anne Bahr,
_eauthor.
245 1 0 _aDo good :
_bembracing brand citizenship to fuel both purpose and profit /
_cAnne Bahr Thompson.
260 _aNew York :
_bAMACOM,
_c2018.
300 _avii, 292 pages ;
_c25 cm.
504 _aIncludes bibliographical references (pages 259-285) and index.
650 0 _aSocial responsibility of business.
650 0 _aCitizenship.
650 0 _aCorporate image.
650 0 _aBranding (Marketing)
776 0 8 _iOnline version:
_aThompson, Anne Bahr, author.
_tDo good
_dNew York, NY : AMACOM, [2018]
_z9780814438404
_w(DLC) 2017036517
942 _2ddc
_cBK
999 _c38234
_d38234