000 | 00873nam a2200241 i 4500 | ||
---|---|---|---|
003 | HCC | ||
005 | 20250113215746.0 | ||
008 | 170728s2018 nyu b 001 0 eng d | ||
020 | _a9780814438398 (hardcover) | ||
040 | _cHCC | ||
082 | 0 | 0 |
_223 _a658.827 |
100 | 1 |
_aThompson, Anne Bahr, _eauthor. |
|
245 | 1 | 0 |
_aDo good : _bembracing brand citizenship to fuel both purpose and profit / _cAnne Bahr Thompson. |
260 |
_aNew York : _bAMACOM, _c2018. |
||
300 |
_avii, 292 pages ; _c25 cm. |
||
504 | _aIncludes bibliographical references (pages 259-285) and index. | ||
650 | 0 | _aSocial responsibility of business. | |
650 | 0 | _aCitizenship. | |
650 | 0 | _aCorporate image. | |
650 | 0 | _aBranding (Marketing) | |
776 | 0 | 8 |
_iOnline version: _aThompson, Anne Bahr, author. _tDo good _dNew York, NY : AMACOM, [2018] _z9780814438404 _w(DLC) 2017036517 |
942 |
_2ddc _cBK |
||
999 |
_c38234 _d38234 |