| 000 | 00942nam a2200217 i 4500 | ||
|---|---|---|---|
| 003 | HCC | ||
| 005 | 20250113215746.0 | ||
| 008 | 140609s2014 caua 001 0 eng d | ||
| 020 | _a9781626561861 (paperback) | ||
| 040 | _cHCC | ||
| 082 | 0 | 0 |
_223 _a658.827 |
| 100 | 1 | _aWatkins, Alexandra. | |
| 245 | 1 | 0 |
_aHello, my name is awesome : _bhow to create brand names that stick / _cAlexandra Watkins. |
| 260 |
_aSan Francisco : _bBerrett-Koehler Publishers, _c2014. |
||
| 300 |
_a98 pages : _billustrations ; _c22 cm. |
||
| 500 | _aIncludes index. | ||
| 520 | _a"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"-- | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aBrand name products. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c38233 _d38233 |
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