| 000 | 00822pam a2200241 a 4500 | ||
|---|---|---|---|
| 003 | HCC | ||
| 005 | 20250113213814.0 | ||
| 008 | 980713s1999 nyua b 001 0 eng | ||
| 020 | _a9780471170686 | ||
| 040 | _cHCC | ||
| 082 | _a658.83 KUM | ||
| 100 | 1 |
_aKumar, V., _d1957- |
|
| 245 | 1 | 0 |
_aEssentials of marketing research / _cV. Kumar, David A. Aaker, George S. Day. |
| 260 |
_aNew York : _bWiley, _cc1999. |
||
| 300 |
_axvi, 623 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 | _aAaker, David A. | |
| 700 | 1 | _aDay, George S. | |
| 856 | 4 |
_3Table of Contents only _uhttp://www.loc.gov/catdir/toc/onix03/98035145.html |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0608/98035145-d.html |
| 942 |
_2ddc _cBK |
||
| 999 |
_c3381 _d3381 |
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