000			01278nam a2200229Ia 4500
003			HCC
005			20250113213812.0
008			131128s1995 enk 001 0 eng d
020			_a0534178561
020			_a9780534178567
040			_cHCC
082			_a303.38 RUB
100	1		_aRubenstein, Sondra Miller.
245	1	0	_aSurveying public opinion / _cSondra Miller Rubenstein.
260			_aBelmont : _bWadsworth Publishing, _cc1995.
300			_axii, 425, 26 p. ; _c24 cm.
500			_aIncludes index.
520			_aThe goal of this book is to demystify the subject of public opinion. It gives an introduction to the study of public opinion, discusses the history of opinion research, and covers pollsters as they relate to politics as well as how new technologies affect public opinion research. The goal of this book is to demystify the subject of public opinion. Written in easy to understand language, the text gives an introduction to the study of public opinion, discusses the history of opinion research, moves into a brief introduction of survey methods and finally, covers pollsters as they relate to politics as well as how new technologies affect public opinion research.
650		0	_aPublic opinion polls.
650		0	_aSocial surveys.
942			_cBK _2ddc
999			_c3319 _d3319