| 000 | 00618cam a2200217 a 4500 | ||
|---|---|---|---|
| 003 | HCC | ||
| 005 | 20250113213809.0 | ||
| 008 | 970220s1998 maua b 001 0 eng | ||
| 020 | _a9780205271436 | ||
| 040 | _cHCC | ||
| 082 | _a808.066791 ORL | ||
| 100 | 1 | _aOrlik, Peter B. | |
| 245 | 1 | 0 |
_aBroadcast/cable copywriting / _cPeter B. Orlik. |
| 250 | _a6th ed. | ||
| 260 |
_aBoston : _bAllyn and Bacon, _cc1998. |
||
| 300 |
_axviii, 492 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBroadcasting _xAuthorship. |
|
| 650 | 0 | _aBroadcast advertising. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c3215 _d3215 |
||