| 000 | 00645pam a2200217 a 4500 | ||
|---|---|---|---|
| 003 | HCC | ||
| 005 | 20250113213800.0 | ||
| 008 | 970821s1998 maua b 001 0 eng | ||
| 020 | _a9780321014160 | ||
| 040 | _cHCC | ||
| 082 | _a658.83 LEH | ||
| 100 | 1 | _aLehmann, Donald R. | |
| 245 | 1 | 0 |
_aMarketing research / _cDonald R. Lehmann, Sunil Gupta, Joel H. Steckel. |
| 260 |
_aReading, MA : _bAddison-Wesley, _cc1998. |
||
| 300 |
_axx, 780 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 |
_aGupta, Sunil, _d1958- |
|
| 700 | 1 | _aSteckel, Joel H. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c3062 _d3062 |
||