| 000 | 00708cam a2200229 a 4500 | ||
|---|---|---|---|
| 003 | HCC | ||
| 005 | 20250113213759.0 | ||
| 008 | 970428s1998 caua b 001 0 eng | ||
| 020 | _a9780534522636 | ||
| 040 | _cHCC | ||
| 082 | _a659.132 JEW | ||
| 100 | 1 | _aJewler, A. Jerome. | |
| 245 | 1 | 0 |
_aCreative strategy in advertising / _cA. Jerome Jewler, Bonnie L. Drewniany. |
| 250 | _a6th ed. | ||
| 260 |
_aBelmont, CA : _bWadsworth Pub. Co., _cc1998. |
||
| 300 |
_axiv, 322 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references (p. [312]-316) and index. | ||
| 650 | 0 | _aAdvertising copy. | |
| 650 | 0 | _aAdvertising layout and typography. | |
| 700 | 1 | _aDrewniany, Bonnie L. | |
| 942 |
_2ddc _cBK |
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| 999 |
_c3047 _d3047 |
||