000 | 00745nam a2200241 a 4500 | ||
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003 | HCC | ||
005 | 20250113213759.0 | ||
008 | 870807s1987 ilua b 001 0 eng | ||
020 | _a0844230190 | ||
040 | _cHCC | ||
082 | _a659.111 BAR/C1 | ||
100 | 1 | _aBarban, Arnold M. | |
245 | 1 | 0 |
_aEssentials of media planning : _ba marketing viewpoint / _cArnold M. Barban, Steven M. Cristol, Frank J. Kopec. |
250 | _a2nd ed. | ||
260 |
_aLincolnwood, Ill., U.S.A. : _bNTC Business Books, _cc1987. |
||
300 |
_axii, 160 p. : _bill. ; _c26 cm. |
||
504 | _aIncludes bibliographies and index. | ||
650 | 0 | _aAdvertising media planning. | |
650 | 0 | _aMarketing. | |
700 | 1 | _aCristol, Steven M. | |
700 | 1 | _aKopec, Frank J. | |
942 |
_2ddc _cBK |
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999 |
_c3041 _d3041 |