000 00745nam a2200241 a 4500
003 HCC
005 20250113213759.0
008 870807s1987 ilua b 001 0 eng
020 _a0844230190
040 _cHCC
082 _a659.111 BAR/C1
100 1 _aBarban, Arnold M.
245 1 0 _aEssentials of media planning :
_ba marketing viewpoint /
_cArnold M. Barban, Steven M. Cristol, Frank J. Kopec.
250 _a2nd ed.
260 _aLincolnwood, Ill., U.S.A. :
_bNTC Business Books,
_cc1987.
300 _axii, 160 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographies and index.
650 0 _aAdvertising media planning.
650 0 _aMarketing.
700 1 _aCristol, Steven M.
700 1 _aKopec, Frank J.
942 _2ddc
_cBK
999 _c3041
_d3041