000			00861cam a22002534a 4500
003			HCC
005			20250113213756.0
008			020520s2003 ohua b 001 0 eng
020			_a9780030352713
040			_cHCC
082			_a658.82 SHI
100	1		_aShimp, Terence A.
245	1	0	_aAdvertising, promotion & supplemental aspects of integrated marketing communications / _cTerence A. Shimp.
246	3		_aAdvertising, promotion, and supplemental aspects of integrated marketing communications
250			_a6th ed.
260			_aMason, Ohio : _bThomson South-Western, _cc2003.
300			_axxi, 650 p. : _bill. (some col.) ; _c29 cm.
504			_aIncludes bibliographical references and indexes.
650		0	_aCommunication in marketing.
650		0	_aSales promotion.
650		0	_aAdvertising.
650		0	_aDirect marketing.
942			_2ddc _cBK
999			_c2995 _d2995