000			00654pam a2200217 a 4500
003			HCC
005			20250113213754.0
008			970514s1997 maua b 001 0 eng
020			_a9780321014115
040			_cHCC
082			_a658.82 TEL
100	1		_aTellis, Gerard J., _d1950-
245	1	0	_aAdvertising and sales promotion strategy / _cGerard J. Tellis.
260			_aReading, Mass. : _bAddison-Wesley, _c1998.
300			_axvii, 483 p. : _bill. (some col.) ; _c26 cm.
504			_aIncludes bibliographical references and indexes.
650		0	_aAdvertising.
650		0	_aSales promotion.
650		0	_aMarketing _xManagement.
942			_2ddc _cBK
999			_c2969 _d2969