000			01411cam a22002415a 4500
003			HCC
005			20250113215524.0
008			181005s2017 mau 001 0 eng d
020			_a9781305500006
040			_cHCC
082			_a659.2
100	1		_aNewsom, Doug.
245	1	0	_aPublic relations writing : strategies & structures / _cDoug Newsom, Jim Haynes.
250			_aEleventh edition.
260			_aBoston : _bCengage Learning, _c2017.
300			_a362 pages : _billustrations ; _c24 cm.
520			_aCombining the practical approach of a trade book with fundamental PR principles and theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, thoroughly equips students with the essential techniques and methods needed to write with understanding and purpose. The Eleventh Edition takes a more strategic focus as it guides students through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for turbulent times. It also introduces different styles and techniques behind writing principles. In addition, the text now includes an entire chapter devoted to writing for social media.
650			_aPublic relations.
650			_aPublic relations _xAuthorship.
650			_aBusiness writing.
700	1		_aHaynes, Jim.
942			_2ddc _cBK
999			_c27584 _d27584