000			02140cam a2200241 i 4500
003			HCC
005			20250113215523.0
008			181005t2015 nyu 000 0 eng d
020			_a9780415716284 (pbk)
040			_cHCC
082	0	0	_223 _a659.2
100	1		_aDoorley, John. _eauthor.
245	1	0	_aReputation management : _bthe key to successful public relations and corporate communication / _cJohn Doorley and Helio Fred Garcia.
250			_aThird edition.
260			_aNew York : _bRoutledge, Taylor & Francis Group, _c2015.
300			_axxxiii, 408 pages ; _c26 cm
520			_a"Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaded memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds"--
520			_a"Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds"--
650		0	_aPublic relations.
650		0	_aCommunication in organizations.
700	1		_aGarcia, Helio Fred. _eauthor.
942			_2ddc _cBK
999			_c27569 _d27569