000			01716cam a22002538i 4500
003			HCC
005			20250113215522.0
008			181005s2018 nju b 001 0 eng d
020			_a9781119462217 (hardback)
040			_cHCC
082	0	0	_223 _a658.8
100	1		_aStareva, Iliyana, _eauthor.
245	1	0	_aInbound PR : _bthe PR agency's manual to transforming your business with inbound / _cIliyana Stareva.
260			_aHoboken : _bWiley, _c2018.
300			_a164 pages; _c22 cm.
504			_aIncludes bibliographical references and index.
520			_a"The way we make decisions has fundamentally changed. We've become a lot more sophisticated and we feel empowered to go online, do our research, tweet at companies, and demand answers to our problems through the content we find. We don't want to be marketed at; we want the freedom to choose based on our own online experiences. Content is the name of the buying game today. Enter Inbound PR, where content meets measurement and helps PR people show the real ROI of their efforts in the new digital era. This book will help readers: Build brand awareness Generate leads Nurture and close them as customers Track the ROI of all these activities Once you can do this for your agency, then you'll be able to develop the Inbound PR services and the internal capabilities to deliver them. That's how you'll grow your PR business in the 21st century"--
520			_a"This book will help readers: Build brand awareness Generate leads Nurture and close them as customers Track the ROI of all these activities"--
650		0	_aMarketing.
650		0	_aSelling.
650		0	_aCustomer relations.
650		0	_aPublic relations.
942			_2ddc _cBK
999			_c27562 _d27562