| 000 | 00762nam a2200217 i 4500 | ||
|---|---|---|---|
| 003 | HCC | ||
| 005 | 20250113215502.0 | ||
| 008 | 180716s2012 njua b 001 0 eng d | ||
| 020 | _a9781118027066 (pbk) | ||
| 040 | _cHCC | ||
| 082 | 0 | 0 |
_223 _a658.564 |
| 100 | 1 |
_aKlimchuk, Marianne Rosner. _eauthor. |
|
| 245 | 1 | 0 |
_aPackaging design : _bsuccessful product branding from concept to shelf / _cMarianne Rosner Klimchuk and Sandra A. Krasovec. |
| 250 | _aSecond edition. | ||
| 260 |
_aHoboken, New Jersey : _bWiley, _c2012. |
||
| 300 |
_aviii, 246 pages : _billustrations (chiefly color) ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references (pages 233-234) and index. | ||
| 650 | 0 |
_aPackaging _xDesign. |
|
| 700 | 1 | _aKrasovec, Sandra A. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c27129 _d27129 |
||