| 000 | 00919nam a22002417i 4500 | ||
|---|---|---|---|
| 003 | HCC | ||
| 005 | 20250113215500.0 | ||
| 008 | 130122t20152015maua e b 001 0 eng | ||
| 020 | _a9781133434801 (paperback) | ||
| 040 | _cHCC | ||
| 082 | 0 | 4 | _a659.113 |
| 100 | 1 |
_aParente, Donald, _eauthor. |
|
| 245 | 1 | 0 |
_aAdvertising campaign strategy : _ba guide to marketing communication plans / _cDonald E. Parente (Middle Tennessee State University), Kirsten L. Strausbaugh-Hutchinson (University of Georgia). |
| 246 | 3 | 0 | _aGuide to Marketing Communication Plans |
| 250 | _aFifth edition. | ||
| 260 |
_aBoston, MA : _bCengage Learning, _cc2015. |
||
| 300 |
_axxiii, 401 pages : _billustrations ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising campaigns. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 |
_aStrausbaugh-Hutchinson, Kirsten L., _eauthor. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c27097 _d27097 |
||