| 000 | 00806nam a2200229 i 4500 | ||
|---|---|---|---|
| 003 | HCC | ||
| 005 | 20250113215439.0 | ||
| 008 | 180524s2014 caua b 001 0 eng d | ||
| 020 | _a9781452257174 | ||
| 040 | _cHCC | ||
| 082 | 0 | 0 |
_223 _a658.802 |
| 100 | 1 |
_aMooij, Marieke K. de, _eauthor. |
|
| 245 | 1 | 0 |
_aGlobal marketing and advertising : _bunderstanding cultural paradoxes / _cMarieke de Mooij. |
| 250 | _aFourth Edition. | ||
| 260 |
_aThousand Oaks, California : _bSAGE Publications, Inc., _cc2014. |
||
| 300 |
_a395 pages : _billustrations ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aTarget marketing _vCross-cultural studies. |
|
| 650 | 0 |
_aAdvertising _vCross-cultural studies. |
|
| 650 | 0 |
_aConsumer behavior _vCross-cultural studies. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c26620 _d26620 |
||