| 000 | 00821nam a2200253 a 4500 | ||
|---|---|---|---|
| 003 | HCC | ||
| 005 | 20250113215431.0 | ||
| 008 | 180514s1998 ilua b 001 0 eng d | ||
| 020 | _a9780844234380 | ||
| 040 | _cHCC | ||
| 082 | 0 | 0 |
_221 _a658.823 |
| 100 | 1 | _aMeyers, Herbert M. | |
| 245 | 1 | 4 |
_aThe marketer's guide to successful package design / _cHerbert M. Meyers, Murray J. Lubliner. |
| 260 |
_aLincolnwood (Chicago), Ill. : _bNTC Business Books, _cc1998. |
||
| 300 |
_axvii, 281 p. : _bill. ; _c26 cm. |
||
| 500 | _a"American Marketing Association." | ||
| 504 | _aIncludes bibliographical references (p. 269-272) and index. | ||
| 650 | 0 | _aPackaging. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aPackaging _xDesign. |
|
| 700 | 1 | _aLubliner, Murray J. | |
| 710 | 2 | _aAmerican Marketing Association. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c26472 _d26472 |
||