000			02229nam a22002538i 4500
003			HCC
005			20250113215146.0
008			130423t2014 maua b 001 0 eng d
020			_a9781292008912
040			_cHCC
082			_a658.45 BOV
100	1		_aBovée, Courtland L.
245	1	0	_aBusiness communication today / _cCourtland L. Bovée, John V. Thill.
250			_a12th ed., Global ed.
260			_aBoston : _bPrentice Hall, _cc2014.
300			_a679 p. : _bcol. ill., col. ports. ; _c29 cm.
504			_aIncludes bibliographical references and index.
505	0		_aAchieving success through effective business communication -- Mastering team skills and interpersonal communication -- Communicating in a world of diversity -- Planning business messages -- Writing business messages -- Completing business messages -- Electronic media -- Visual media -- Writing routine and positive messages -- Writing negative messages -- Writing persuasive messages -- Finding, evaluating, and processing information -- Planning reports and proposals -- Writing and completing reports and proposals -- Developing oral and online presentations -- Enhancing presentations with slides and other visuals -- Building careers and writing résumés -- Applying and interviewing for employment.
520			_aFor Business Communication courses in any curriculum. Real-world training for the business world of today and tomorrow. The field's leading text for more than two decades, Business Communication Today continues to provide the cutting-edge coverage that students can count on to prepare them for real business practice. Other textbooks release new editions that don't reflect their copyright year, training students in practices from the last decade-Bovee/Thill provides real-world training for the business world of today and tomorrow. This edition includes up-to-date coverage of the social communication model that's redefining business communication and reshaping the relationships between companies and their stakeholders.
650		0	_aBusiness communication _zUnited States _vCase studies.
650		0	_aCommunication in organizations _zUnited States _vCase studies.
700	1		_aThill, John V.
942			_2ddc _cBK
999			_c22763 _d22763