000			01604nam a2200217Ia 4500
003			HCC
005			20250113213706.0
008			131128s2000 maua b 001 0 eng d
020			_a0205300103
020			_a9780205300105
040			_cHCC
082			_a302.230973 MED
245	0	0	_aThe media and entertainment industries : _breadings in mass communications / _cAlbert N. Greco, editor.
260			_aBoston : _bAllyn and Bacon, _cc2000.
300			_aviii, 279 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index.
520			_aThe Media and Entertainment Industries presents extensive analyses of the business and economic issues of the mass media. These formats, from books to the Internet, have had a dramatic, revolutionary impact on the political, social, economic, intellectual, educational, and religious life in the US and throughout the world. This contributed volume seeks to help students understand the burgeoning, influential, and exciting media and entertainment industries. *Provides detailed material on specific business issues, from the structure of the media and entertainment industries to basic media economics-topics often neglected or covered only briefly in existing introductory textbooks. *Contains chapters written by experienced academics, many with extensive backgrounds working or consulting in these businesses. *Covers all major media and entertainment industries, offering a complete picture of the similarities and differences among them.
650		0	_aMass media _zUnited States.
700	1		_aGreco, Albert N.
942			_cBK _2ddc
999			_c1713 _d1713