000 | 00798nam a2200277 a 4500 | ||
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003 | HCC | ||
005 | 20250113213700.0 | ||
008 | 131128s1993 paua b 001 0 eng d | ||
020 | _a0205139779 | ||
020 | _a9780205139774 | ||
040 | _cHCC | ||
082 | _a302.2 PFA | ||
100 | 1 | _aPfau, Michael. | |
245 | 1 | 0 |
_aPersuasive communication campaigns / _cMichael Pfau, Roxanne Parrott. |
260 |
_aBoston : _bAllyn and Bacon, _cc1993. |
||
300 |
_a434 p. : _bill. ; _c25 cm. |
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504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aAdvocacy advertising. | |
650 | 0 | _aAdvertising campaigns. | |
650 | 0 | _aElectioneering. | |
650 | 0 | _aCampaign speeches. | |
650 | 0 | _aCommunication. | |
650 | 0 | _aPersuasion (Psychology) | |
700 | 1 | _aParrott, Roxanne. | |
942 |
_2ddc _cBK |
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999 |
_c1575 _d1575 |