TY  - BOOK
AU  - Macnamara,Jim R.
TI  - Public relations handbook for managers and executives
T2  - Competitive edge management series
SN  - 072480949X
U1  - 659.2 MAC 
PY  - 1996///
PB  - Sydney, Prentice Hall
KW  - Public relations
KW  - Communication
N1  - Includes index
ER  -