TY  - BOOK
AU  - Vivian,John
TI  - The media of mass communication
SN  - 9780205876457
U1  - 302.23 VIV 
PY  - 2013///
CY  - Upper Saddle River, N.J. : 
PB  - Pearson Education, 
KW  - Mass media
KW  - Technological innovations
KW  - Social aspects
KW  - Communication
KW  - Mass media and culture
N1  - Includes index
ER  -