TY  - BOOK
AU  - FERRELL O.C.& HARTLINE MICHAEL D.
TI  - MARKETING MANAGEMENT STRATEGIES - 5TH ED
SN  - 9780538467445
U1  - 658.802 FER 
PY  - 2011///
CY  - USA
PB  - SOUTH-WESTERN CENGAGE LEARNING
ER  -