TY  - BOOK
AU  - Marsen,Sky
TI  - Communication studies / 
T2  - Palgrave foundations
SN  - 9781403939982
U1  - 302.2 MAR 
PY  - 2006///
CY  - Basingstoke : 
PB  - Palgrave Macmillan
KW  - Communication
N1  - Includes bibliographical references and index
N2  - Communication influences everything we doconsumers of goods, to our business interactions in the professional world, to the entertainment choices we make. We are influenced by the messages that come to us and we influence others with our own messages. This book is innovative and diverse in bringing together the main sub-topics of communication studies - text analysis, business communication, mass communication, the media industry and film. In a clear and accessible style, drawing from popular culture examples, the book explains the concepts that guide the study of communication in all its forms. It provides a comprehensive and succinct resource for students of communication and the media, as well as for those interested in careers in these fields
ER  -