TY  - BOOK
AU  -  Albarran,Alan B.
TI  - Management of electronic media
SN  - 9780495569428
U1  - 302.23068 ALB 
PY  - 2010///
CY  - Boston, MA : 
PB  - Wadsworth Cengage Learning
KW  - Mass media
KW  - Management
N1  - Includes bibliographical references and index
ER  -