TY  - BOOK
AU  - Kotler,Philip
TI  - Principles of marketing: a global perspective 
SN  - 9789810679521
U1  - 658.8 PRI 
PY  - 2009///
CY  - Singapore : 
PB  - Prentice Hall, 
KW  - Marketing
N1  - Includes bibliographical references (p. [619]-639) and indexes
ER  -