TY  - BOOK
AU  - WALKER ORVILLE C.,JR& MULLINS JOHN W.
TI  - MARKETING STRATEGY: A DECISION-FOCUSED APPROACH - 6TH ED
SN  - 9780071263917
U1  - 658.802 WAL 
PY  - 2008///
CY  - USA
PB  - MCGRAW-HILL
ER  -