TY  - BOOK
AU  - Surmanek,Jim
TI  - Media planning : : a practical guide 
SN  - 0844235121
U1  - 659.111 SUR 
PY  - 1996///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books, 
KW  - Advertising media planning
KW  - United States
N1  - Includes bibliographical references and index
ER  -