TY  - BOOK
AU  - Zeithaml, Valarie A.,
AU  - Bitner, Mary Jo, 
AU  - Gremler, Dwayne D., |
AU  - Mende, Martin,
TI  - Services marketing : : integrating customer focus across the firm 
SN  - 9781266287152
U1  - 658.8 ZEI 
PY  - 2024///
CY  - LLC, Dubuque, IA, 
PB  - McGraw Hill 
KW  - Service industries
KW  - Marketing.
KW  - Customer services.
KW  - Marketing
N1  - Revised edition of the authors' Services marketing, [2018]
; Includes index
; Ages 18+; McGraw Hill LLC; Grades 10-12; McGraw Hill LLC
N2  - "This edition is for students and business people who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Manufacturing and product-dominant companies that, in the past, have depended on their physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages"--
ER  -