TY  - BOOK
AU  - Grunig,Larissa A.
AU  - Grunig,James E.
AU  - Dozier,David M.
TI  - Excellent public relations and effective organizations : : a study of communication management in three countries 
SN  - 0805818189
U1  - 659.285 GRU 
PY  - 2002///
CY  - Mahwah, N.J. : 
PB  - Lawrence Erlbaum, 
KW  - Corporations
KW  - Public relations
KW  - United States.
KW  - Canada
KW  - Great Britain
N1  - Includes index; Table of Contents

Preface                                            ix
  Excellence in Public Relations and               1  (30)
  Communication Management: A Review of the
  Theory and Results
  Methodology of the Excellence Study              31 (24)
  Isolating the Excellence Factor                  55 (35)
  The Value of Public Relations                    90 (50)
  Empowerment of the Public Relations Function     140(56)
  Communicator Roles                               196(66)
  Organization of the Communication Function,      262(44)
  Relationship to Other Management Functions,
  and Use of Consulting Firms
  Models of Public Relations                       306(77)
  The Origins, Management, and Outcomes of         383(59)
  Programs for Key Publics
  Activism and the Environment                     442(38)
  Inside the Organization: Culutre, Structure,     480(58)
  Systems of Internal Communication, Job
  Satisfaction, Gender, and Diversity
  New Directions for Research Suggested by the     538(25)
  Excellence Study
Appendix A. Questionnaires for Heads of Public     563(38)
Relations Departments
Appendix B. Questionnaire for CEO or Other         601(9)
Member of the Dominant Coalition
Appendix C. Employee Questionnaire                 610(9)
Appendix D. Qualitative Interview Protocol         619(6)
Author Index                                       625(6)
Subject Index                                      631

N2  - This volume is the final product of the "excellence project" - a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. It contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions: How can we show the value of public relations?; What is the value of relationships?; How do relationships affect reputation?; What does it mean to practice communication strategically? How can we measure and evaluate the effects of public relations programmes?; Should communication programmes be integrated?; How does the new female majority in the profession affect communication Excellence?
The book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students and informed professionals who understand the value of research in developing a profession such as public relations. Knowledge of quantitative and qualitative research methods should make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods
ER  -