TY  - BOOK
AU  - McCombs,Maxwell E.
AU  - Becker,Lee B.
TI  - Using mass communication theory
T2  - Prentice-Hall perspectives in mass communication
SN  - 0139397027
U1  - 070.43 MCC 
PY  - 1979///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall, 
KW  - Journalism
KW  - Communication
N1  - Includes index; Bibliography: p. 135-143
ER  -