TY  - BOOK
AU  - Klimchuk, Marianne Rosner.
AU  - Krasovec, Sandra A.
TI  - Packaging design : : successful product branding from concept to shelf 
SN  - 9780471720164
U1  - 658.5 KLI 
PY  - 2006///
CY  -  Hoboken, N.J.
PB  - J. Wiley & Sons
KW  - Packaging
KW  - Design
N1  -  Includes bibliographical references (p. 252-253) and index
ER  -