TY - BOOK AU - Ziqing Zhou AU - Yue Wang TI - Logo design in branding : : design guide to typeface and graphic SN - 9789881879967 U1 - 744.63 LOG PY - 2023/// CY - Hong Kong, China, PB - ArtPower, KW - Logos (Symbols) KW - Design KW - Case studies KW - Commercial art N2 - "Divided into five chapters, this book not only introduces the importance of LOGO design, principles, and the conventional process, but also provides an in-depth analysis of the typeface and graphic design in LOGO. The book contains more than 70 excellent case studies from different industries, including some classic cases with detailed design ideas. From knowledge to practice, from explanations to cases, this is a good understanding, comprehensive, and practical design guide" -- Provided by publisher ER -