TY  - BOOK
AU  - Iandoli,Luca
AU  - Zollo,Giuseppe
TI  - Elegant design: a designer's guide to harnessing aesthetics 
SN  - 9781350174269
U1  - 174 LAN 
PY  - 2022///
CY  - London, New York
PB  - Bloomsbury Visual Arts
KW  - Design
KW  - Philosophy
KW  - Aesthetics
N1  - Includes bibliographical references and index; The simplifying machine -- Beauty as effective complexity -- Subtract details -- Symmetry -- Grouping -- Splitting -- The power of the center -- Emphasizing -- Remixing -- Contrasting and balancing -- Design as aesthetic intelligence
N2  - "Analyzing the work of great artists and designers, with the help of psychology, Elegant Design identifies actionable aesthetic strategies to achieve effective design. It shows how to use these strategies to create visual formats that maximize meaning while using minimum information: the outcome is effective complexity. With case studies in design that successfully navigate complexity and simplicity, such as Nest, and with a variety of exercises at the end of each chapter to train your brain to use aesthetics in this way, this book will be your guide to develop a swinging mind: one that may swing from order and disorder, details and context, equilibrium and disruption, and familiarity and novelty. It will teach you how to create design that is as simple as possible - but not simpler"--
ER  -