TY  - BOOK
AU  - Duffy,Sean
TI  - International brand strategy: a guide to achieving global brand growth 
SN  - 9781789666298
U1  - 658.84 DUF 
PY  - 2021///
CY  - New York, NY
PB  - Kogan Page
KW  - Export marketing
KW  -  Corporations
KW  - Growth
KW  - Branding (Marketing)
KW  -  Brand name products
KW  - Management
KW  - Corporations
KW  - Success in business
N1  - Include bibliographical references and index
N2  - Allow your brand to thrive globally with this clear and straightforward guide to achieving success in international markets. Helps readers adapt domestic strategy, avoid common pitfalls, and seize market opportunities.
ER  -